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The Studio Display was released March 18, 2022. It was announced and released alongside the Mac Studio.

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Why did Apple use a proprietary power cord?

Why not use a removable plug or MagSafe like the latest iMac?

Update (03/24/2022)

Thank you to those that answered already. I should have mentioned that I’m not looking for guesses? I’ve seen plenty of them and had conversations about this and “guessed” at why Apple did it, but I’m looking for what the real reason was: engineering, cost, looks, etc. I realize we may never know unless an Apple comes out and says so.

Also, I don’t think the thickness matters since the iMac is thinner than the monitor and it has MagSafe. Maybe the monitor actually uses more power and MagSafe was not a safe choice. But again, these are all guesses.

Personally I don’t care for the cord the way it is as this seems to be the majority viewpoint, but I’m curious as to the actual real reason. Maybe knowing it would make sense why Apple did it.

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The power cord is hard wired into the display its not removable!

The likely reason why its hardwired is the thinness of the display doesn’t offer enough space for the mechanical connector. Here’s a peak inside! The Red is the power connector base and the two Orange boxes are the AC and DC power sides on what you would find in the 24” iMac power brick.

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Even the 24” iMac thinness forced Apple to come up with a custom DC power connector and place the AC power brick externally. I’m surprised Apple didn’t follow this direction with the new Studio Display!

Update (03/24/2022)

Well… At least you don’t need to take the display fully apart to replace a damaged cord!

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So the cord is serviceable with the correct tool to pull it out of the oneway grip of the strain relief!

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I think thinness is probably the engineering level answer. I'm definitely a *little* surprised that they didn't go the MagSafe route since they already had that in the bag. But I am rarely shocked at anything like this that Apple does.

It actually is technically removable. It's just not intended to be removed by the consumer. It requires a significant amount of force to pull it free. And Apple has a proprietary repair tool for removing it without doing damage to the display.

von

@flannelist - Are they doing the HomePod design here? It looks more like a junction box design where the strain relief is physically anchored within the box and the leads are feed through to the logic board.

Clearly not designed to be user serviceable.

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@danj I haven't seen the specifics of the home pod, not something i have ever had to fix, but I would wager it's similar, yes. At least based on what I found doing some quick googling about.

It does look like a junction box. But that box has a connection for a "removable" cable on the exterior of the unit.

I don't have access to Apple's full service manuals anymore (because of Apple/business politics my workplace is no longer an AASP, but I can still get into training for the time being,). The trainings clearly show ability to remove this cable, via a clever tool, for "certain repairs." But it's definitely not intended to be removed . And I suspect one of the "certain repairs" is replacing that AC inlet (junction box) itself. Maybe the AC inlet part includes a new power cable, but it seems silly to have a tool to remove the power cable from the port if that were the case.

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@flannelist - I'm thinking the outer strain relief might be press fitted in which could explain the tool. The junction box likely holds the cord filler and grounding wire on a retaining point. The two wires exiting the box look like standard line wires from the cord to me.

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@danj I'm about to do a HomePod repair. It's a "crackling barrel" right now and makes a popping sound when turned on and off and one time it even just makes a. loud noise, not music. It's probably the amp IC. I have some and I'm ready to tear mine apart.

Until I investigated and found some good videos, I didn't know the power cord could be removed, but if you pul hard enough, it snaps out of the unit and then with less force, can be pushed back in.

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My guess would be due to thinness. Normal plugs are too deep for this display. A standard cross section but shallower plug is non-compliant safety wise and the plug would easily fall off.

So they came up with a custom tight-grip plug. It is removable, but you would need a high-tech custom tool.

Which is basically a giant wheel with a handle, you wrap the cable on it and lean it against the stand, push the handle to winch the cable out.

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Yes. This. Even Apple says it isn't supposed to be removed by consumers and even for service it is only removed for for "certain repairs." I have seen it removed without this tool. But the amount of force necessary literally made me cringe to watch.

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@flannelist The force required is unusually large. Apart from worrying about breaking the cable or the socket, I'm even wondering if this would bend the display chassis.

Also if the broken cable isn't long enough to get a good grip, it may be totally impossible to pull it out.

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@tomchai The most recent episode of WAN Show on the Linus tech Tips Channel features a very uncomfortable removal success which literally involved wrapping the cable around his hand and bracing against the stand while his cohost held the display. So much force was necessary, the entire display was flexing as a result. I certainly wouldn't want to try this myself. Or recommend it.

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Money, thats the short answer.

the long answer is money lol! thats really all that drives this.

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If you dont know anything about Engineering KEEP QUITE.

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@Peter Ben Jumanne i dont need to know why a company uses proprietary. i know apple is fueled by greed and money. if that hurts your feelings then you should re evaluate. its WELL documented that apple is money hungry and thats why they do what they do. good day sir.

Also its Quiet*

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Frank wird auf ewig dankbar sein.
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