So, I dont mean to revive a REALLY old question, but i have been plagued with this issue myself for a long time with my ROG STRIX GL702VSK Laptop. ROG Gaming Center worked fine for around a month, then it all of a sudden stopped working. The ROG Key would not work, nothing. I would get the “ROG Gaming Center is initializing” popout, then nothing. I went digging around in the directory for the program (in my case it was “C:\Program Files (x86)\ASUS\ROG Gaming Center”) and i found an executable file (.exe) by the name of “LaunchROGGamingCenter.exe”. I ran this program as an administrator, and the application OPENED without issues! i made a shortcut on my desktop, and now it is as reliable as the day i got the laptop! Hope that helps somebody!